There’s just one week to go until Food Revolution Day is upon us again.
Haven’t heard of it before? You’re welcome to check out my post about what we got up to for FRD 2013. For FDR info in a nutshell, read on. Or you can get all the information you possibly need, plus tips, links, freebies and recipes directly from foodrevolutionday.com 🙂
Food Revolution Day is a global day of action to keep cooking skills alive.
It’s about celebrating the importance of cooking good food from scratch and raising awareness of how it impacts our health and happiness – we believe that everyone should know about food and it starts with getting kids food smart, making cooking fun and inspiring a love of food that will last a lifetime. Food Revolution Day is a campaign by the Jamie Oliver Food Foundation in the UK and USA, and The Good Foundation in Australia. To date, 74 countries have taken part and over 900 ambassadors are championing our cause worldwide.
Food Revolution Day is open to anybody, whether you’re a school, organisation or individual.
Many activities are organised by supporters in their local area or voluntary Food Revolution ambassadors who champion food knowledge and cooking skills in their communities. To get involved, you can either organise your own activity, get in touch with your nearest ambassador to see what they’re doing, or apply to become an ambassador here.
Why have a day of action?
Learning about food and how to cook from scratch is one of the most valuable skills a child can ever learn.
This knowledge used to be passed down from generation to generation, but now, with an overreliance on unhealthy convenience foods, millions of people lack the confidence and even the most basic skills to cook for themselves and their families. By educating children about food in a fun and engaging way, we’re equipping them and future generations with the skills they need to live healthier lives.
WHAT’S ON MY FDR AGENDA THIS YEAR?
Something incredibly simple, that I have dubbed (in my head!) “Cook from a Book!”. Like many people, I suppose, I covet cookbooks. I feel inspired and comforted when flicking through their pages. They truly are, for me, as picture books are to my 3 year-old son. I feel moved by the stories the images tell. They are my ultimate coffee table books and one of my “happy places” to visit.
The downside of having a healthy, ever-expanding collection of recipe books? Feeling guilty that a lack of time prevents me giving them the usage and attention they deserve. Mid-week particularly, when cooking/planning meals, I’ll tend to fall back on old favourites and staples… or quickly look up a recipe online, modifying it to suit my tastes/the contents of my pantry.
So, keeping it simple, FRD 2014 will see me choosing a cookbook from my shelf and trying at least 3 new recipes. And because my son adores Jamie Oliver* and loves to help me cook (even though that sometimes involves nothing more than whisking air around in an empty mixing bowl!), we will be attempting to join in with Jamie’s live cooking lesson.
To celebrate this year’s Food Revolution Day, Jamie will be leading the biggest-ever live cooking lesson and he wants you to join in, wherever you are in the world. You’ll learn to make his tasty, nutritious rainbow salad wrap, especially chosen with kids in mind, so that everyone can get involved. We’ve also created a lesson plan to give you a bit of assistance in preparing for Jamie’s demonstration.
To help us achieve our goal, we’ve teamed up the educational group, TES who’ll be streaming Jamie’s live cooking lesson to schools across the world. We want to get one million kids cooking on the big day and, with your help, we can make this happen! Wherever you are in the world, tune in live or watch his pre-recorded video on 16 May – you have no excuse to miss it!
And how cool is this? Taking part in Jamie’s live cooking lesson means becoming part of the GUINNESS WORLD RECORD™ attempt for the “most participants in a cookery lesson in 24 hours (multiple venues)”. What kid wouldn’t think that fact in itself was pretty awesome?
Last year I collected contributions on behalf of some of my foodie friends here in Stockholm, and collectively we made a donation to support The Good Foundation in Australia.
This year, via Prizeo, contributors to the cause have the opportunity to win a cooking lesson with Jamie himself and a VIP restaurant experience in London! You’d be nutty not to enter 😉
HOW AMAZING DOES THIS SOUND?
Hi guys, Jamie here!
For the second year running, we’ve got an incredible prize up for grabs: you and a friend will come to London, where I’ll give you a cooking lesson and teach you a few tips and tricks to become a kitchen ninja.
As part of the prize, we’ll fly you to London, put you up in the Ace Hotel in Shoreditch, give you £1000 spending money and I’ll make sure you get a signed copy of my latest cookbook, Save with Jamie, too.
There are also loads more bonus prizes, too…
… Big love,
Jamie O xx
Food Revolution Day is on May 16, people! Mark it in your calendar if you haven’t already done so 🙂
Drop me a line if you’re participating too… would love to hear what you are up to for FDR 2014!
❤ MM xx
*or, as he calls him, “Jamie Oliber”